Agent Jirius: How to use Social Media to market your Business

How to use Social Media to market your Business


How to use Social Media to market your Business


Think of Social Media as a party happening in a building with a lot of rooms.   Now imagine that you went around from conversation to conversation just talking about real estate and asking if anybody needed any help.  This is a party!  Eventually, people will not want you around and will not even talk with you when you come by, or maybe even quit letting you hear them! Not a good plan of action!!

 Sad guy in the corner

Now imagine if you did just the opposite and went around and wanted to play games with everyone and just be their friend and never even told them that you did real estate.  You would probably make a lot of friends, but you would never get any business from this.  And if you spend all your times at parties playing around at games (Like Fishville, Farmville, etc) you would not have any time to run your business. What a waste of time!!

Dazed Party People



Now imagine a more balanced approach.  You can listen in on any conversations in any of the rooms any time you want and only respond when you feel like it.  People slowly learn about who you are as a person, about your family, movies you like, where you like to eat, your interests, dreams, etc.  Eventually, they may contact you if they need help with real estate. Not because you tried to sell them anything, but because they feel like they know and trust you and once in a while you reminded them that you did real estate for a living as well as all the other things they know about you..  Or, you may, while listening to a conversation, hear someone talk about needing help with Real Estate and you offer your services to them. Everybody wins!!


Group at a party

What looks better to you????

Isaac Real Estate Team

Champions Real Estate Services

TriStar Finance  #MLO-107799

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Comment balloon 24 commentsJirius Isaac • April 19 2010 12:06AM


That is a nice soft way of selling.  It does work.  Some are in need of a transaction right now and need to know how to get one of those also.

Posted by Tim Lorenz, 949 874-2247 (TIM LORENZ - Elite Home Sales Team) almost 9 years ago

I like you and many others receive so many farmville, mafia wars etc. invitations from other Realtors.  You are write, why not apply that time into the Social Media, have fun at it, and make that your game each day.

Posted by Don Spera, Serving York and Adams County, PA (CR Property Group, LLC) almost 9 years ago

Nice post Jirius.  Finding that happy medium is the way to go to effectively use Social Media.

Posted by Gary Swanson (Century 21 Harris & Taylor) almost 9 years ago

garaughty, abstract art, WordPress consultant, blog design and graphics

Posted by marti garaughty, a highly caffeinated creative type... ( almost 9 years ago

love the middle of the road, balance approach :)  It works, i do it :)  Glad you clarified it, nice post!!!

Posted by Christina ONeal, Realtor - Ripon California (At Home Real Estate Group) almost 9 years ago

Great job.

Posted by Tom Priester, Paradise Sharks (Paradise Sharks ) almost 9 years ago

Balance is everything. Great post Jirius. Gives me something to think on this morning.

Posted by Randy Ostrander, Real Estate Broker, Serving Big Rapids and West Central MI (Lake and Lodge Realty LLC ) almost 9 years ago

Yes, good way to explain the more direct engagement strategies.

Posted by Catherine Chaudemanche - Edison & Central NJ, Full Time, Informed and Involved- Results Driven (Metuchen Keller Williams Elite Realty / Middlesex County, NJ) almost 9 years ago

You can't play games ALL the time, but you still need to be social and engage with folks.  This is a people business!

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) almost 9 years ago

Great post Jirius.

It's all about balance and building future business relationships while meeting interesting people and having a good time is what it's all about :)

It's not about the destination, but the journey.

Posted by Not In Real Estate Any Longer almost 9 years ago

I agree 100%  I try to put myself in my prospective "client"'s position.  I know I cringe whenever someone tracks me down and tries to "sell me something".  I prefer to build my business on relationships.  I know this will not happen overnight, but at the end of the day, the long lasting ones are the ones who are most like to refer friends, and family your way.

And I've made a "fan page" on FB; so that my fun time is just that, and not littered with posts about open houses, listings, price reductions,etc.!!  I am hoping it will be a good balance!


Thanks for the post.

Tina Thelen, Associate Broker, Prudential Indiana Realty Group


Posted by Tina Thelen (Keller Williams Realty) almost 9 years ago

this is very true there needs to be a balance

myself I have not done many of those games

i much rather spend my time doing something that one day may bring me a pay check

Posted by Connie Wilhelm Zulu (Peak Realty Ltd., Brokerage) almost 9 years ago

That is a great analogy comparing social media to a party. Great post.

Posted by Tammy Faubion (RE/MAX Town & Country) almost 9 years ago

Very descriptive and an insightful approach.  Thank you so much for sharing.  Again :)

Best of 2010 to you

Posted by Frank D'Angelo, Helping people is my business in Real Estate (EXIT REALTY NEXUS Minneapolis & St. Paul MN) almost 9 years ago

Very well thoughtout analogy and so true.

Posted by Pat Kady (Keller Williams Check Realty) almost 9 years ago

You are right on the money

Posted by Marcus Rice, Your Richmond & Northern VA Real Estate Broker (Equity First Realty ) almost 9 years ago

I sure appreciate all the support and comments I have received on the analogy I made.  I guess it is not very controversial since no one has said anything to the contrary.  I want to wish all of you a happy year in SMM.  I am in the process of setting up 11 Fan pages.  Only 1 is done so far and it is locted at:

Check it out and become a fan if you like.

Posted by Jirius Isaac, Real Estate & loans in Kenmore, WA (Isaac Real Estate &TriStar Mortgage) almost 9 years ago

Jirius - I might be a little different than most - because I use FB primarily for business purposes.  I make it a practice to reveal very little of my personal life through that media and choose to spend my time on there to promote business related content through my 4 fan pages.  I, too, have a "365 Things to Do" fan page for our area - and it's been great.

Posted by Lynn Johnson, Owatonna, MN Real Estate (Coldwell Banker Home Connection) almost 9 years ago

Jirius, you're right ~ I think finally everyone understands the SN rules...  Good luck on your fan pages.  I'm the opposite of Lynn, I DON'T use FB for business at all.  I don't join fan pages, play games, send hugs, or even know what farmville is about.   Isn't it great how we all use the new media differently?!?

Posted by Lee & Pamela St. Peter, Making Connections to Success in Real Estate (Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522) almost 9 years ago

Great insight and thanks for sharing. Facebook is definitely the way to go now.

Posted by Ken Kelly (Benchmark Mortgage) almost 9 years ago


It's all about building a relationship.  Once people get to know you, they then feel comfortable dealing with you in business.  Relationship building is the way to go.

Great post!


Posted by Brigita McKelvie, Associate Broker, The Broker with horse sense and no horsing around (Cindy Stys Equestrian and Country Properties, Ltd.) almost 9 years ago

You got me with the name again.  I had to read it and then discovered I already had...Aren't we all happy to have this particular "Social Media" back up and running again?  I know I am...

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) almost 9 years ago

Yes and yes to all.

Posted by Jirius Isaac, Real Estate & loans in Kenmore, WA (Isaac Real Estate &TriStar Mortgage) almost 9 years ago

Friends are friends and are not all that interested  in our open houses or reductions or new listing!  They seem to care less. Better to have a facebook page just for Real Estate. And one for fun!

Posted by Sharon Harris, Realtor (Keller Williams Keystone Realty) almost 9 years ago